The water level is rising fast and apparel makers are swimming to cling onto every piece of ‘export’ life jacket floating around.

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6 feet UNDER

And why are we harping over Obama and all that’s happening in US? Isn’t this a detailed discussion on ‘just’ the apparel market and its exports? Well, 40% of our exports hit American shores... and we’re talking about a $12 billion industry here! Whether Obama will help Indian apparel dreams during this recessionary period is not the question here; rather, it is whether we will actually see a repeat of the tremors which hit Indian apparel industry during the early 1990s, when America was suffering and many Indian textile units were forced to close shops. If statistics make sense, then make what you can out of this: apparel exports to US during August 2008 was just $2.2 billion, that’s a fall by a dangerous 4.79% when compared to the same figure in January 2008... Worried yet by the ‘magnitude of damage’? If you haven’t got the drift of our argument, this is what we mean by the ‘magnitude of damage’ – a monstrous $111.1 million in reduced export earnings! Isn’t that worrying?!

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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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