Friday, November 28, 2008

Time to get real about virtual worlds

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Living in virtual worlds can be exciting and challenging. Anu Gulmohar assumes a spunky avatar and goes out to meet other avatars in virtual alleys, beaches and valleys to understand the ways of these worlds…

Living parallel lives in virtual worlds was initially all about fun and games. In real life, where one has to be an adult and mistakes are seldom tolerated, virtual worlds are like playgrounds where one can try new games – from exchanging vows with your virtual soulmate to adopting children – and not be afraid of real life consequences. But as the possibilities of living large have expanded, and people have gotten completely caught up with their second lives, the line between the real and virtual seems to be diminishing. In May, a 43-year-old Japanese woman was divorced by her online husband, and the lady took it so hard that she hacked into his account and deleted him from the story line. While she had no intentions of physically harming him in real life, her enraged ex called on the cops, and now Japanese Police have divulged that she could find herself behind bars for up to five years, or be fined upto $5,000, according to the time and money that her online spouse had spent on his avatar. The days of simply flirting in chat rooms are gone, and what people from around the world are getting addicted to, is living full-blown, real virtual lives.

Gul Sorbet is my online avatar on Second Life (SL). I have to confess, Gul is a tad slimmer than me, but I haven’t intentionally cheated on any other count! A lot of people are far more original in creating their avatars; for instance the very first person I got chatting to was Ambassador Atlas, who told me that he’s from Chicago, but in SL he poses to be from UK, and fools everyone with a perfect Brit accent! The next person I chatted up (let’s call him Mat) told me how SL is a place to be yourself, and that he has chosen to be himself with lesser inhibitions.

Second Life has its own currency – Linden dollars – which can be exchanged for real world currency (roughly 260 L make 1 US$), and people can find employment and run businesses in this world. One can be a journalist and cover events pertaining to the second world, or become a receptionist, or an office administrator. One of the easiest ways to make money on SL, Mat told me, is by becoming a dancer in a nightclub or by becoming an escort. He then teleported (if only one could escape traffic so in real life too!) me to a store which had plenty of free clothes, shoes, hair, eyes… Before leaving, Mat advised that if I’d like to try becoming an escort then I should pick up – hold your breath – "a vagina" for my avatar! “It is always easier to drop inhibitions in a ‘pretend’ world – this is precisely one of its key functions. So people use spaces such as Second Life to be able to achieve what they cannot outside virtual worlds. This experience can feed into the real world and help individuals to change (for the better or for the worse),” says Sandra Jovchelovitch, Head of the Institute of Social Psychology, London School of Economics.


For more articles, Click on IIPM Article.
Source :
IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and
Arindam Chaudhuri (Renowned Management Guru and Economist).


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