IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Royalty may have receded into history for good, but India’s penchant for opulent living is only growing by the day. B&E takes a closer look...
Blame it on noted management guru C. K. Prahlad, if you must, or on a few exceptionally successful business models that leveraged on the ‘bottom of the pyramid’ over the past few years; the ‘top’ had begun to look like a neglected stepchild. Not for long, though. With booming economic indicators and more & more people joining the ranks of the Indian elite, this segment is suddenly back in the limelight for marketers of premium goods. The land where cheap Chinese & Taiwanese goods have sold like hot cakes, is also coming up firmly on the radar for the likes of Prada, Versace, Amex Platinum credit cards, Vertu, Lamborghini, Rolex & Porsche.
Then again, maybe it’s not just the bottom of the pyramid brigade that’s been the culprit. Even the most average management student will tell you that the luxury market is all about making exceptionally high margins to offset for low volumes. For years on, most of these luxury segment players have been grappling with very low numbers, and so most of them chose to keep a deliberate low key in India. What, indeed, makes them so bullish today?
they’re making it, right?
Volvo Car India Ltd. has been in India since 1999, when it launched its premium trucks into the country, but it brought in its cars just this year. Ask Paul de Voijs, Managing Director, Volvo Car India, about the timing of Volvo’s entry into the segment and he states, “If you see in the true sense, India is now gearing up to accept niche/luxury cars.” And not just for cars, premium products are winning in a wide range of segments, one finds that premium products are experiencing ever increasing favour from the Indian customers, who are now no longer averse to the urge to splurge. Traditionally, India has had a more consumption led growth model (79% of GDP growth led by domestic consumption), especially as compared to neighbour China (57%). Moreover, Indians are getting richer in hordes now, which is bringing them to the spotlight globally. According to Luxury Marketing Council Worldwide (LMCW), 10 Indian billionaires were added to the billionaire club in 2006, the same year that saw the Sensex surpassing the magic figure of 10,000.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
Royalty may have receded into history for good, but India’s penchant for opulent living is only growing by the day. B&E takes a closer look...
Blame it on noted management guru C. K. Prahlad, if you must, or on a few exceptionally successful business models that leveraged on the ‘bottom of the pyramid’ over the past few years; the ‘top’ had begun to look like a neglected stepchild. Not for long, though. With booming economic indicators and more & more people joining the ranks of the Indian elite, this segment is suddenly back in the limelight for marketers of premium goods. The land where cheap Chinese & Taiwanese goods have sold like hot cakes, is also coming up firmly on the radar for the likes of Prada, Versace, Amex Platinum credit cards, Vertu, Lamborghini, Rolex & Porsche.Then again, maybe it’s not just the bottom of the pyramid brigade that’s been the culprit. Even the most average management student will tell you that the luxury market is all about making exceptionally high margins to offset for low volumes. For years on, most of these luxury segment players have been grappling with very low numbers, and so most of them chose to keep a deliberate low key in India. What, indeed, makes them so bullish today?
they’re making it, right?
Volvo Car India Ltd. has been in India since 1999, when it launched its premium trucks into the country, but it brought in its cars just this year. Ask Paul de Voijs, Managing Director, Volvo Car India, about the timing of Volvo’s entry into the segment and he states, “If you see in the true sense, India is now gearing up to accept niche/luxury cars.” And not just for cars, premium products are winning in a wide range of segments, one finds that premium products are experiencing ever increasing favour from the Indian customers, who are now no longer averse to the urge to splurge. Traditionally, India has had a more consumption led growth model (79% of GDP growth led by domestic consumption), especially as compared to neighbour China (57%). Moreover, Indians are getting richer in hordes now, which is bringing them to the spotlight globally. According to Luxury Marketing Council Worldwide (LMCW), 10 Indian billionaires were added to the billionaire club in 2006, the same year that saw the Sensex surpassing the magic figure of 10,000.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
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