Thursday, September 4, 2008

The ‘Gates’ have opened...

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

The Ambanis made their first million importing polyester and selling them across western India.


Take the first strategy of grabbing new opportunities. America is awash with examples of how entrepreneurs booked early tickets on sectors that were about to take off. Bill Gates, Craig Barrett, Sam Walton & even Donald Trump are examples. In India, Tulsi Tanti of Suzlon, Baba Kalyani of Bharat Forge & Deepak Puri of Moser Baer are representative of how intrepid entrepreneurs with great ideas and the audacity to move quickly can capture markets and imagination. Reliance has been doing this for more than three decades. When the polyester industry was virtually non-existent in India, it was Reliance that gambled big time on the synthetic fibre. The Ambanis made their first million importing polyester and selling them across western India. In due course of time, they emerged as the market leaders in virtually every segment of the market related to polyester. Mukesh Ambani has done something similar with telecom by launching the CDMA services that virtually turned the Indian telecom market upside down. Anil Ambani, who inherited the telecom business post the split, continues to do the same.

The second strategy that successful corporations and entrepreneurs have adopted across the world is to think big, and really big. In the early decades of the 20th century, when cars were still a novelty & luxury, Henry Ford decided to manufacture cars that can be purchased by even workers in his factory. Thus was born Model T. Ford, which still remains the enduring symbol of American manufacturing might and the assembly line mode of production. Back in the late 1970s, when his rivals like Nusli Wadia of Bombay Dyeing were thinking of ‘thousand tonne’ capacities for petrochemical intermediates, Dhirubhai Ambani was planning a million tonne plant! Like father, like son. When Mukesh Ambani planned a petroleum refinery, he successfully peddled the idea of a 60 million tonne plant to stakeholders and investors! Even in Reliance Retail, though the project has been going through rough patches of late, the sheer scale of Mukesh’s ambitions was… well, audacious. He wants Reliance Fresh to contribute 2% to India’s GDP and scale up to $25 billion in revenues in just three years! He spoke in the shareholder conference declaring Q2 results, “Our investments in E&P, organised retail & development of SEZs will be cornerstones for future growth.”


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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