Thursday, March 12, 2009

The Devil’s Alternatives!

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Now that we know why Indian telecom majors need a Plan B, here’s a quick insight into some of the most viable options that they have...

If the generous open spaces, rows upon rows of lush greenery and pretty fountains, and the rippling sound of water created by the huge artificial lake within the sprawling Dhirubhai Ambani Knowledge City (DAKC) in Navi Mumbai, serenade your senses and lull you into a feeling of utter tranquility; rest assured that the perception will disappear the moment you enter the bustling facade of any one of the several blocks (buildings really) that houses the many offices of Reliance Communications (RCOM). Despite the slowdown scare in the economy, every RCOM honcho within the campus is bursting with exuberance, high on the big-budget launch of their DTH initiative Big TV and the impending rollout of GSM services in 14 circles from the present eight. Dig a little beneath the surface and you realise that the optimism stems from the fact that Ambani junior has seemingly got his game plan in place. In RCOM, the focus has long ago shifted from mere subscriber additions to customer retention and enhanced quality and variety of service. The aim is to hedge risks by diversifying into related businesses on the one hand and improve efficiency and quality of the core telecom service on the other.

In his first floor office overlooking the lake at DAKC, Sanjay Behl, the RCOM Branding Head, is almost matter of fact when he admits that the colossal volume growth rate for telcos is certain to ebb. “The size of the addressable market is certainly going to shrink,” he agrees, adding that, “After that, the battle ground will move from acquisition to retention and other revenue schemes (VAS/ data services).” For the record, till now, between 70-95% of the revenues of telecom players come via voice calls alone, and here too lower margins and decreasing ARPUs are taking a toll.

For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

ZEE BUSINESS BEST B SCHOOL SURVEY


For More IIPM Info, Visit below mentioned IIPM articles.
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IIPM set to beat economic slowdown
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» IIPM ranked No1 B-School in India :: Education, Careers ...
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India eNews - IIPM Ranked No1 B-School in India
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domain-b.com : IIPM ranked ahead of IIMs
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